HIDALGO is a small earrings business owned and operated by myself. Using a mixture of my product development and merchandising skills, I have successfully created a brand with a consistent style, strong customer base, and community notariety. These successes were fostered through partnerships with local businesses who helped promote and sell my products. Using my available connections, I hosted events in Philadelphia, Pennsylvania and Omaha, Nebraska. I created my products with the customer markets of these cities in mind using fashion forcasting resources such as WGSN, Fashionsnoops, and by keeping up with fashion news sources. I organized my finances and inventory using my knowledge of Excel and based my product production off of the data gathered. The business has been successful from 2018-2020, and with continued efforts it will grow further.
